Karlsruhe, December 16, 2020 — Hotel Resilient is pleased to announce a new organisational partnership with Pacific Asia Travel Association (PATA) a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.
Read PATA’s Press Release
PATA provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations, including 95 government, state and city tourism bodies, 20 international airlines and airports, 102 hospitality organisations and 70 educational institutions, as well as over a hundred young tourism professional (YTP) members across the world.
“Tourism is one of the most severely exposed sectors with many organisations previously emphasising their efforts on disaster response rather than reducing risks. The COVID-19 pandemic has highlighted the need for our industry to be better prepared for all types of disasters, including natural, man-made and future pandemics,” said Dr. Mario Hardy, CEO, PATA. “Our partnership with Hotel Resilient offers a solution to building a more resilient, responsible, sustainable and stronger travel and tourism industry, and I look forward to working with them towards this goal.”
Dr. Bijan Khazai, CEO, Hotel Resilient, said, “To develop resilience, hotels and resorts have to shift their focus from merely reacting to crises, to proactively identifying, analyzing and assessing risks while formulating their business strategies. Knowing how to do so and where to start is often the biggest challenge. We see ourselves as a tireless partner in supporting hotels become more resilient in the face of disasters with the right tools tailored to the hotel operations. The organizational partnership with PATA is a big step for Hotel Resilient to realize this mission.”
From 2013 to 2017, PATA was one of the key partners of the Hotel Resilient Initiative, part of the German Government’s Global Initiatve for Disaster Risk Management (GIDRM) under the responsibility of the Federal Ministry for Economic Cooperation and Development (BMZ). PATA’s valuable contributions under this initiative which also included the United Nations Office on Disaster Risk Reduction (UNDRR) and the German Developement Cooperation (GIZ) as partners, led to the development of the Hotel Resilient Standards as the first coordinated effort by tourism regulators, hotel operators, insurance industry and leading scientists to create a multi-hazard disaster risk management and climate change adaptation standards specifically designed for hotels and resorts.
PATA supported the Hotel Resilient Initiative to raising awareness on climate and disaster risks in the tourism sector, advancing comprehensive risk management capacities and strengthening resilience in hotels and at tourist destinations. “As the Hotel Resilient Initiative eventually led to the formation of Hotel Resilient, we are especially proud to have PATA continue and strengthen it’s partnership with us and look forward to developing solutions together to provide the hotel industry with science-based and useful tools towards disaster and climate resilient planning, design and operations” said Dr. Bijan Khazai, CEO, Hotel Resilient.
The PATA Crisis Resource Centre (CRC) is a public resource aiding in the rapid, robust, and responsible renewal of the Asia Pacific Travel and Tourism Industry. The “CRC” is a digital resource that was launched by the Pacific Asia Travel Association (PATA) in 2020 in response to our member’s urgent need for crisis leadership. The vision of the CRC is to lead, coordinate and sustain a comprehensive world-class digital resource for crisis response, management, and recovery for the Asia Pacific Travel Industry.
One of the key aims of the organizational partnership between PATA and Hotel Resilient is to join forces together in raising awareness on climate and disaster risks in the tourism sector, advancing comprehensive risk management capacities and strengthening resilience in hotels and at tourist destinations, including contributing to tourism’s global recovery from the COVID-19 pandemic.
Hotel Resilient will be exhibiting at PATA Beyond: Travel Recovery Solutions 2021, which showcases both tech and non-tech solutions for the travel sector. As the industry prepares for restart, PATA Beyond provides a unique opportunity for the travel stakeholders to showcase and find the right solutions for their business for the new normal – across four days on one interactive platform. The 100% virtual experience will allow visitors and exhibitors from corners of the globe to connect and access the full event program.
To find out more about Hotel Resilient’s exhibition space during PATA Beyond stay tuned on our web page, or visit the exhibition space during PATA Beyond: Travel Recovery Solutions from February 8-11, 2021.
Visit www.PATA.org to learn more about PATA.
Read PATA’s Press Release on signing an organizational partnership with Hotel Resilient.